Here’s a quick update on how Information Answers plans to evolve during 2010, as the locus of information management breakthroughs shifts ever more towards the individual.
The Trust Index – it’s likely that we’ll start the year by licensing this tool and the related content to another business that is better geared up to use the tool kit to its fullest extent.
Filling that gap, will be a new service offering aimed at helping organisations understand and then build a business case for engaging with ‘user managed or volunteered information’. This will include:
- detailed illustrations of ‘The Personal Data Eco-system‘ and its implications, set out by industry sector and stages of the customer life cycle
- practical illustrations of the range of technical scenario’s through which user managed information is likely to emerge
- a detailed financial model, illustrating the business case for engaging with user managed information, and user-centric identity technologies
We are also going to give twitter a try to see how that works from the business perspective; follow us here for comments on the emerging world of user managed information, and the implications of this for customer management/ CRM.
according to this BBC article.
The DVLA should not be doing this.
Is there a worse way to spend £12bn than this?
According to this article by Matt Flynn.
Another 80,000 records gone.
We seem to be getting a bit closer thanks to these findings from Germany…
The need for default opt in is described in more detail in the ‘reinvent direct marketing’ paper available here.
- People using computers should be in control of giving out information about themselves, just as they are in the physical world.
- The minimum information needed for the purpose at hand should be released, and only to those who need it.
- Details should be retained no longer than necesary.
- It should NOT be possible to automatically link up everything we do in all aspects of how we use the Internet. A single identifier that stitches everything up would have many unintended consequences.
- We need choice in terms of who provides our identity information in different contexts.
- The system must be built so we can understand how it works, make rational decisions and protect ourselves.
- Devices through which we employ identity should offer people the same kinds of identity controls – just as car makers offer similar controls so we can all drive safely.
Here’s a nice article in The Telegraph.
Well it should get worse now….