Information Answers

Another 80,000 records gone.

We seem to be getting a bit closer thanks to these findings from Germany…

The need for default opt in is described in more detail in the ‘reinvent direct marketing’ paper available here.

- People using computers should be in control of giving out information about themselves, just as they are in the physical world.

- The minimum information needed for the purpose at hand should be released, and only to those who need it.

- Details should be retained no longer than necesary.

- It should NOT be possible to automatically link up everything we do in all aspects of how we use the Internet. A single identifier that stitches everything up would have many unintended consequences.

- We need choice in terms of who provides our identity information in different contexts.

- The system must be built so we can understand how it works, make rational decisions and protect ourselves.

- Devices through which we employ identity should offer people the same kinds of identity controls – just as car makers offer similar controls so we can all drive safely.

Here’s a nice article in The Telegraph.