What We Do – Data Content & Quality Mapping
Our core services are based around a deep understanding of:
- The data content and architecture required to underpin excellence in customer management
- Management of data quality
- How data can be fully utilised within customer management activity
The diagram below shows a typical high level output from our audit process in which a large scale customer management information system is scored for data content and quality versus best practice. Green is good, yellow equals ‘usable but with issues’, and red is ‘unusable at scale’.
This audit and visualisation process acts as a platform for improvement activity, which in turn feeds into our business case/ return on investment process which helps organisations better understand where to invest for maximum impact on their data capabilities.
We have run this process in over 40 organisations world-wide, and have further drill downs to address sector specific issues in banking, insurance, automotove and pharmaceutical industries.
Further information on our data content and quality mapping service can be downloaded here.