A more detailed description of each of the aforementioned data types is shown below.
- Identifiers – These are a big part of the plumbing of the Internet, and indeed of all customer – supplier relationship management.
- Demographic
- Descriptive
- Location
- Relationship(s)
- Intent
- Behavioural
- Preferences
- Permissions/ Consents
- Product/ Service Use
- Outlet/ Channel Use
- Interaction
- Financial Transaction
- Data Transaction (service management and meta data)