March 26, 2021Is Marketing about to wake up from its Adtech nightmare?I did not manage to watch this talk from Bob Hoffman, The Ad Contrarian yesterday. I wish I had; from the write up in Marketing Week […]
April 27, 2020Customer – Supplier Engagement Framework for the 20’sIn writing up this post, mainly for use in a presentation later today, i’ve just noticed that it’s been ten years since I last wrote about […]
February 6, 2020Personalisation – Who Should Drive?Yesterday I attended an excellent event hosted by Merkle in Edinburgh. There was a lot of very impressive content, tech and skills on show; the highlight […]
January 28, 2020Marketing, heal thyselfIn honour of Data Privacy Day 2020, i’ve decided to make an admission. Yes, i’m afraid I have now been working in what amounts to direct […]