February 6, 2020
Yesterday I attended an excellent event hosted by Merkle in Edinburgh. There was a lot of very impressive content, tech and skills on show; the highlight […]
October 24, 2014
By John Butler — Marketing has long yearned for a step change from being limited to a sales support function such as generating leads for sales […]
May 28, 2009
At the VRM West Coast workshop, Don Marti led a session on Personal RFP’s, which then led to the issue being debated further on the mail […]
March 10, 2009
(Cross post from Right Side Up) Here’s an interesting presentation given to the Direct Marketing Association annual Privacy and Data Protection conference last week by Marc […]
November 26, 2007
(Cross post from Right Side Up) As a buyer of far too many computing gadgets over the years, I’ve become very familiar with the term ‘hard […]